Then we say, why does Douyin do takeout change the shape of the entire catering industry? Let me give you an example to illustrate this problem. You can follow a Douyin account called Brother Gouzi. He is a small owner of Qifeng Coffee Shop in Feng County, Xuzhou City, Jiangsu Province. A small county where a self-created unknown coffee brand can achieve a daily turnover of 1W +, how does he do it? First, he broke through the geographical boundary of sales. He sold his takeout products all over the country. He sealed and packaged the coffee and delivered it to Shun Feng cold chain. The actual payment for a cup of 22 yuan iced American coffee from Xuzhou to Guangzhou was 44 yuan. This price is sold out every day.
The four Seasons sales Office of Guangzhou Jinmao Vanke City is designed by LESTYLE Leshan, extending from the three links between the city, life and people, showing the multi-form of the future residential community. Taking “Dream making” as the narrative clue, it combines the artistic elements of interest, futurism, surrealism and utopia, and combines retro tradition with contemporary aesthetics. through the construction of real estate display, book reading, coffee and tea, flower decoration, blind box handicrafts and other multiple scenes, perfect transmission of the concept of livability in the brand gene.
Since its establishment in 2019, the exhibitors of the annual coffee festival have grown from dozens of local forces to more than 100 brands in more than a dozen cities across the country. covering many formats, such as special coffee, creative roasting, craft drinks, art exhibitions, outdoor entertainment and so on, it has become a symbolic cultural activity to release the charm of Guangzhou coffee.
This summer, the “raw coconut family”, represented by the cold extract of raw coconut, is another successful attempt of Tims coffee based on an accurate grasp of current fashion trends and consumer preferences.
Replace it regularly to verify the freshness of the material. Fengcha drink insists on using fresh, healthy and good ingredients as raw materials to carefully make each cup of drink, with fresh milk and seasonal fruit to make a fashionable flavor that caters to the seasonal taste, and at the same time, with global procurement, it collects international materials. provide Taiwan, Malaysia, South Korea and other places of choice of food and selection of high-quality coffee beans, including more different consumer groups. It is not only a global chain of tea brands, but also one of the two major brands of Hong Kong style tea in the Asia-Pacific region. “serving Tea” is also another leisure catering brand built by Guangzhou Jiujiu Food and Beverage Management Co., Ltd. after “dimple dessert”. The product taste, brand image, marketing management and operation support of “serving Tea” are all first-class in the industry. Focus on the R & D and manufacture of tea and create a new way of life.
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